05 Nov 2014

Optical Papadiamantopoulos creates a new store concept for sunglasses and accessories. It opens the first Sunwear store in Greece at The Mall Athens, with absolute specialization and fully updated collections from Oakley & Ray-Ban, while also introducing Oakley’s outdoor accessories. On a global level, it is perhaps the first such store to bring these two leading eyewear brands together—a concept that Luxottica itself later emulated, creating similar stores in major metropolises across its global retail network.